Acompio Network
Where Businesses Go Beyond Listings

General Building Service

phone-icon

Phone

+1954-304-9770

support-icon

Service Number

n/a

fax

Fax Number

n/a

update-icon

Last Updated On

Aug 19, 2023, 6:11:41 PM

map-marker-icon

123 Main street

10002New YorkNew York

ticket.svg

Listing ID

39587250

About General Building Service

Although a few scholars have suggested that the strategic alignment of the corporate brand's business partner network is essential to bring the corporate brand conscience to life, there remains limited research about the process of creating a conscientious corporate brand together with such a business partner network. Thus, this paper aims to investigate how a conscientious corporate brand is built together with its business partners. To address this research objective, we conduct a single case study of Unilever, comprising interviews with its managers and business partners. Findings show how Unilever: drives business and business relationships around a corporate brand purpose; embraces balanced stakeholder and temporal perspectives; promotes strategic co-creation initiatives; and reinforces the strategic alignment of its ecosystem of business partners. The findings contribute to the literature by identifying the elements and describing the process of conscientious corporate brand building with business partners.

Keywords

builders comprising

Find on Map

Ratings

pencil-iconWrite a review

Overview

0 Ratings

  • 5 rating star

    0

  • 4 rating star

    0

  • 3 rating star

    0

  • 2 rating star

    0

  • 1 rating star

    0

More information and offers

No more information and offer available. This could include articles, job offers, coupons or press releases from the company.

  • At what address can I find General Building Service?

  • How can I contact General Building Service via phone?

  • Can I contact General Building Service directly via email?

  • What time is General Building Service open?

  • Is General Building Service a reliable provider?

  • Is there any additional information such as jobs, coupons, products, services or events for General Building Service?

Close